How can you:

- quickly benchmark website’s SEO?
- rate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a site marketer, data is the single most strong tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t play s lot with data, neither customers nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about customer feedback but first thing you got to do is root through your own information to get your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your company.

I am all for automation in my firm because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can keep track of your search engine optimization progress fast and easy, just like thousands of search engine optimization marketers do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit stats

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